“The minority-owned network will provide digital, mobile, and video scale for reaching African American audiences that companies want to authentically connect with. The new network will also provide cultural insights, data, and more said Gregg L.Greer, President and CEO, Oneworld Transatlantic Global Media Group.
We know that Black consumers are speaking directly to brands in unprecedented
ways and achieving headline-making results. Throughout 2017, popular brands witnessed the power of Black Twitter and the brand impact of socially conscious Black consumers. Through social media, Black consumers have brokered a seat at the table and are demanding that brands and marketers speak to them in ways that resonate culturally and experientially—if these brands want their business. I along with other media executives understand that African Americans spending $1.2 trillion annually-Black America World News has a lot of territory to conquer.